Auctiva Commerce Store Spotlight
The Charming Home Store
When shoppers enter Sarah Nelson's store, they'll find "charming" products for their homes and gardens. At least that's her shop's official business motto. But Nelson's personal motto is "a little better every day," showing the seller's determination to keep improving her store.
The seller has been online for six years using four Es to guide her business practice: excellent products at excellent prices with excellent service produce excellent repeat business.
"I really do focus on those four Es," Nelson says. "I want customers to expect excellence and walk away satisfied. I want them to say, 'Wow, I love the products, the prices and the service. I'm with them from now on!'—and they tell their friends."
Nelson loves "old fashioned things," and focuses on providing quality products, she says. Some of the hottest items in the store are her 100-percent Egyptian cotton sheets and bedding sets, wrought iron garden trellises, vintage porcelain phones and Meyda Tiffany Lamps. Shoppers can also find kitchen accessories, wall art, window treatments and clocks, among many other items.
She spreads the word about her online shop through a mixture of search engine optimization, social-networking sites and word of mouth. The Charming Home Store is her second online venture using Auctiva Commerce, and while sales have been slow starting out, "Auctiva provides the tools and support for long-term success," Nelson says.
"We tried it out briefly when Auctiva Commerce was first offered," the seller notes. "In that first attempt, I realized I was not yet ready for an online venue outside eBay. Two years later, I felt I finally had the knowledge and experience to venture beyond eBay. I researched various e-commerce solutions available and came to the conclusion that Auctiva Commerce really was the best."
Visit The Charming Home Store.
